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About Web Surveys and Landing Sites
A landing site is a type of Web treatment. It is a specialized Web site where visitors are directed when they click an embedded link in an email or click a banner advertisement or pay-per-click ad. The page is usually focused on a particular product or service with the aim of getting the visitor to buy a product or perform an action that will ultimately lead to a sale.
The landing site module has the following components:
- Questions Library. The library contains a set of questions, question formats, and possible answers that can be reused in surveys.
- Surveys. These are groups of questions and answers with mappings to a specific set of fields in the Siebel application.
- Landing Sites. They include a landing page, a survey, and a confirmation page. You can publish the landing site outside the firewall or within the DMZ.
- Responses. These are customer or prospect responses to landing page hits and survey responses. Survey questions can include standard questions from a library as well as dynamic questions created for a specific campaign.
Landing sites can be deployed in any of the following forms:
- Landing Page with content and no form. Includes an HTML header, footer, and left and right banner (all sections are optional).
- Landing Page with Data Entry form on first page. Includes a header, footer, left and right banner content, and a central HTML body with a survey form for data entry.
- Landing Page with one page form on the next page.
- Landing Page and a link to a multi-page survey.
- Multi-Page survey with no separate landing page. The first page of the survey is the landing page.
Each of the above types can have a separate confirmation page.
The Web survey deployment process contains the following steps, which are illustrated in Figure 8:
- The Web page and survey are designed.
- The Web page and survey are deployed to the Web Survey Daemon.
- The customer submits the response form.
- The WSD quarantines the survey data for batch processing
- The WSD hands off the XML response to the Response Import workflow.
Figure 8. Web Survey Deployment Process