This chapter covers the following topics:
Generate mailing labels.
Define budgets.
Execute print activities.
Export print activities.
Track print activities.
Related Topics
Use the Collateral subtab to create and associate cover letters to print campaign activities. Sales people can review the cover letter while working with a responding lead.
Notes
The details to be entered in the Activity Details page may differ based on the cover letter content type. The content types available depends on the campaign activity’s channel.
You can select an in-progress or approved cover letter from the OCM repository. You can also update a letter, create a new one, or update an approved letter to create a new version. Cover letters are immediately associated to your activity and can be previewed. Cover letters must be approved before the activity can be approved or activated.
Because of security considerations for the content stored in the OCM repository, you must have the necessary folder permissions to access the content. For more details on folders and their security, refer to the Oracle Content Manager Implementation and Administration Guide.
Optionally, you can define a Landing Page URL for response tracking.
For Direct Marketing Print campaign activities, cover letters can be either in Portable Document Format (PDF) or Rich Text Format (RTF) formats.
Print To: You can select a printer and print a test copy of the cover letter before deploying it. For details on how to set up printers, refer to the Oracle Marketing Implementation Guide.
To download recipient information for the target group members, click Generate. The generation of the .csv file containing the recipient information for the members of the target group takes place in the background. After the download is complete, a link appears, which you can use to download the .csv file. This file can be used with other external programs to create labels.