Understanding the Master Index Standardization Engine

Business Name Tokens

The business patterns file uses tokens to denote different components in a business name, such as the primary name, alias type key, URL, and so on. The file uses one set of tokens for input fields and another set for output fields. The tokens indicate the type key files to use to determine the appropriate values for each output field. You can use only the predefined tokens to represent business name components; the standardization engine does not recognize custom tokens.

Table 21 lists and describes each input token; Table 22 lists and describes each output token.

Table 21 Business Name Input Pattern Tokens

Pattern Identifier 

Description 

CTT

A connector token 

PNT

A primary name of a business 

PN-PN

A hyphenated primary name of a business 

BCT

A common business term 

URL

The URL of the business’ web site 

ALT

A business alias type key (usually an acronym) 

CNT

A country name 

NAT

A nationality 

CST

A city or state type key 

IDT

An industry type key 

IDT-AJT

Both an industry and an adjective type key 

AJT

An adjective type key 

AST

An association type key 

ORT

An organization type key 

SEP

A separator key 

NFG

Generic term, not recognized as a specific business name component, with an internal hyphen 

NF

Generic term, not recognized as a specific business name component 

NFC

A single character, not recognized as a specific business name component 

SEP-GLC

A joining comma (a glue type separator)

SEP-GLD

A joining hyphen (a glue type separator)

AND

The text “and” 

GLU

A glue type key, such as a forward slash, connecting two parts of a business name component 

PN-NF

A business primary name followed by a hyphen and a generic term that is not recognized as a specific business name component 

NF-PN

A generic term that is not recognized as a specific business name component, followed by a hyphen and a recognized business primary name 

NF-NF

Two generic terms, not recognized as specific business name components and separated by a hyphen 

Table 22 lists and describes each output token.

Table 22 Business Name Output Pattern Tokens

Pattern Identifier 

Description 

PNT

The primary name of the business 

URL

The URL of the business 

ALT

The alias type key of the business (usually an acronym) 

IDT

The industry type key of the business 

AST

The association type key of the business 

ORT

The organization type key of the business 

NF

A generic term not recognized as a business name component