Deliver content based on user’s role 

Portal Server includes the ability to automatically choose which applications users are able to access or to use, based on their role within the organization. 

Increases employee productivity, improves customer relationships, and streamlines business relationships by providing quick and personalized access to content and services. 

Enable users to customize content 

Portal Server enables end users to choose what content they are interested in seeing. For example, users of a personal finance portal choose the stock quotes they would like to see when viewing their financial portfolio. 

The information available in a portal is personalized for each individual. In addition, users can then customize this information further to their individual tastes. A portal puts control of the web experience in the hands of the people using the web, not the web site builders. 

Aggregate and personalize content for multiple users 

Portal Server enables an enterprise or service provider to aggregate and deliver personalized content to multiple communities of users simultaneously. 

This enables a company to deploy multiple portals to multiple audiences from one product and manage them from a central management console. Also, new content and services can be added and delivered on demand without the need to restart Portal Server. All of this saves time and money, and ensures consistency in an IT organization. 

Portal Communities 

A Portal Community is an association of members and services that is created and administered by end-users. 

The Portal Communities feature makes collaboration more accessible to end users by providing a way for end users to create their own Portal. End users are able to assign membership roles and choose which Portal services available to members.