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Oracle® CRM On Demand Marketing
Release 5.4.10
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Creating Topics

This procedure describes how to create a topic.

To create a topic

  1. Do one of the following:

    • From the Quick Access Menu on the left, choose Create Topic from the Quick Actions menu.

    • From the Websites tab, click Topics, and then click New Topic.

  2. Complete the fields in the Topic Definition pane.

    For more information, see Topic Fields in a Microsite.

  3. Click Next.

  4. On the Topic Page pane, define your topic by performing one of the following:

  5. Click Next.

    The Topic Programs pane is displayed where you assign programs to the topic. From the perspective of the resource center, a program and offer are analogous because one program can have only one offer. Oracle CRM On Demand Marketing provides descriptive information from the program definition or from the offer definition.

  6. On the Topic Programs pane, do the following:

    1. To associate a program, click Associate Program.

    2. Select the check box for the required program.

    3. Click Associate to Topic.

    4. Click Back when you have made all modifications.

      The Approval Workflow pane opens. The topic must be approved. The approver must be someone other than the creator so that the topic content is thoroughly reviewed. An approval process is important for any content available on the company Web site. When a topic is approved and the microsite to which the topic is associated is approved and deployed, it is live for contacts visiting the microsite.

    On the Approval Workflow pane, the series of stages are Submit, Approve, or Deny. For more information, see Displaying the Microsite Approval Workflow. One topic can have multiple subtopics. All subtopics are shown as folders within the main topic folder.