It is possible to have more than one type of user profile in the same profile repository. You can create a base set of profile properties for every user, and then create sub-types that include additional properties unique to each subset. For example, you could create a base set of profile properties that are common to all internal users, and then add two sub-types, “administrator” and “marketer.” Each sub-type has its own distinct properties in addition to the common ones.

These sub-types are called “profile types,” and you can use them in most places in the Business Control Center where you are required to define groups of users; for example, you can use them as filters in content targeter rules.

For more information, refer to the ATG Personalization Programming Guide.