You can use the Targeted E-mail services included with the Personalization module to compose and deliver e-mail using the same profile groups and targeting rules you use to deliver content on your Web sites. For example, you can use targeted e-mail to:
Send a confirmation message to a new user who registers at a site.
Notify frequent customers of special sales.
Notify all users who have not logged in to a site in several months that their accounts will be closed soon.
Send out a mass mailing with each message tailored to its recipient.
Before you begin this chapter, you may want to review the discussion of ATG’s e-mail services in the ATG Platform Programming Guide.
Note: While this chapter discusses accessing targeted e-mail programmatically, the Scenarios module includes extensive capabilities for working with targeted e-mail through the ACC interface. See Using Scenario Actions for more information.
This chapter includes the following sections:
