Web search engines base their rankings of pages partly on the words that appear in certain HTML tags, particularly <meta> tags and the <title> tag. A common SEO technique is to list key search terms in those tags, to raise the ranking of the pages for those terms.
The SEORepository holds the meta data for the pages in the rendered page cache. The meta data for the product and category pages comes from the product catalog repository itself, specifically:
The product or category title becomes the
<title>tag for a product or category page.The product or category long description becomes the
<meta name=description …>tag.The keywords for a product or category become the
<meta name=keywords …>tag.
Because the meta tags are derived from the product catalog, it is important to make sure your product and category items contain titles, long descriptions, and keywords. Out of the box, the cartridge renderers included with Commerce Store Accelerator plugins add meta data and keywords to the content items they return.
