Exact

Default match mode. A search query triggers a redirect only if the shopper’s search query matches the keyword or a close variant exactly. The search query cannot include additional words before or after the matching terms.

For example, if the keyword is “support” and the shopper enters “support,” then the shopper is redirected. If the shopper enters “customer support,” then she is not redirected.

Phrase

A search query triggers a redirect if the terms in a shopper’s query match all the terms in a keyword or a close variant in the same order. The search query might include additional words before or after the matching terms.

For example, if the keyword is “customer support” and the shopper enters “customer support telephone number” then the shopper is redirected. If the shopper enters “support customer” or just “support,” she is not redirected.

All

A search query triggers a redirect if the terms in a shopper’s query match all the terms in a keyword or a close variant, but not necessarily in the same order. The search query might include additional words before or after the matching terms.

For example, if the keyword is “customer support” and the shopper enters “telephone support customer number,” then the shopper is redirected. If the shopper enters “telephone support number,” then she is not redirected.