The Resources Tab: Facebook Dashboard
When you first click Resources tab, the first place you'll be taken is the Dashboard category for a Facebook page. The Dashboard functions as an overview of your Facebook page's activity over the set date range. You'll see high level numbers from the Fans, Engagement, Visibility, and Posts category sections of the tab.
You can work with the Dashboard category if you are an Oracle Social Marketing customer.
In this article:
Let's go through each module on the page and talk about the metrics and what data the charts show.
Fans
The first and largest module on the page is the Fans graph. A fan is a Facebook user who has liked your brand's page.
This line graph shows you the growth of fans of your page. The following metrics are also displayed at the bottom of the graph:
- Total Fans: The total number of people who have liked your page. You'll also see the percent of change that's occurred over the time range you are viewing.
- New Fans: The number of new people who have liked your page.
- Removed Fans: The number of people who have unliked your page.
- Avg. New Fans Per Day: The average number of new people who have liked your page within the specified timeframe.
If you are interested in seeing more metrics about your fans, click the See More link on the right side of the graph and you'll be taken to the fans category page.
Fan Demographics
This graph shows the age and gender of your fans, based on the information they have provided in their user profiles. Hovering over the bars on the graph will show you the gender and the total number of fans in that age group that the bar is representing.
The following metrics are displayed below the graph:
- Male: The total number of your fans who are males.
- Female: The total number of your fans who are females.
- Top Gender/Age: The gender/age of the largest segment of your fans.
Top Fan Sources
This pie chart shows you the Top Fan Sources, which includes places inside Facebook (not including your page) and external websites. The pie chart will show you top five sources. To see a complete list, click the See More link and will take you to the Fans: Overview page.
The following metric is displayed below the chart:
- Top Fan Source: The source that has referred the most users to your page.
Reach and Impressions
The Reach line graph displays the Unique Impressions for your page - the number of people who have seen any content associated with your page (this number is an estimate). The Impressions line graph displays the Impressions for your page - the total number of times content associated with your page was displayed on a browser.
You can hover over each data point in each graph to see the number of Unique Impressions or Impressions for a specific day. The following metrics are also displayed at the bottom of the graph:
- Reach: The average number of unique users who saw content associated with your page during the date range selected. This includes Ads and Sponsored Stories that point to your page.
Note: Reach does not equal the sum of Organic, Viral, and Paid Reach, because Facebook may count users in more than one category. - Average Reach/Day: The average number of people who have seen any content associated with your page per day, within the specified timeframe.
- Total Impressions: The total number of times content associated with your page has been displayed on a browser.
- Average Impressions/Day: The average number of times content associated with your page was displayed on a browser within the specified timeframe.
If you are interested in seeing more metrics about your Unique Impressions or Impressions, click the See More link on the right side of either graph and you'll be taken to the Visibility: Reach or Visibility: Impressions category page.
Engagement
This line graph displays the Stories for your page. The stories include:
- Liking your page
- Posting to your page's Wall
- Liking
- Commenting on or sharing one of your page posts
- Answering a question you posted
- RSVPing to one of your events
- Mentioning your page
- Phototagging your page
- Checking in at your place
You can hover over each data point on the graph to see the number of Stories for a specific day. The following metrics are also displayed at the bottom of the graph:
- Page Stories: The number of stories created about your page. The stories include:
- Liking your page
- Posting to your page's Wall
- Liking
- Commenting on or sharing one of your page posts
- Answering a question you posted
- RSVPing to one of your events
- Mentioning your page
- Phototagging your page
- Checking in at your place
- Avg. Page Stories/Day: The average number of stories created about your page within the specified timeframe.
If you are interested in seeing more metrics about your page's Engagement, click the See More link on the right side of the graph and you'll be taken to the Engagement category page.
Posts
This line graph displays the number of posts you have made to your page. You can hover over each data point on the graph to see the number of posts you made on a specific day. The following metrics are also displayed at the bottom of the graph:
- Total Actions: The number of likes, comments, shares, video plays, photo views, clicks, and other clicks that came from your page's posts.
- Likes: The number of likes that came from your page's posts.
- Comments: The number of comments that came from your page's posts.
If you are interested in seeing more metrics about your Posts, click the See More link on the right side of the graph and you'll be taken to the Posts category page.