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    The Resources Tab: Facebook Fans

    The Fans section of the Resources tab shows you metrics all about your fans. This section is divided into two parts: Overview and Fan Demographics.

    You can work with the Fans section if you are an Oracle Social Marketing customer.

    In this article:

    Overview

    Demographics

    Overview

    The Fans: Overview section shows you metrics about the quantities of fans you have on your page.

    Fans by the Numbers

    The first and largest graph on the page is actually four different graphs in one. These are, New Fans, Removed Fans, and Total Fans. Clicking the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric. You can also display the New Fans and Removed Fans lines at the same time on the graph by selecting New vs. Removed Fans from the drop-down list. This allows you to compare these metrics directly against each other.

    • New Fans: How many new people have liked your page.
    • Removed Fans: How many people Unliked your page.
    • Total Fans: The total number of people who have liked your page.

    For each graph, the total number for the metric is shown in the drop down menu next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.

    By hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you are viewing.

    The following metrics are displayed below the graph:

    • Total Fans: The total number of people who have liked your page.
    • New Fans: The number of new people who have liked you page.
    • Avg. New Fans/Day: The average number of new people who have liked your page within the specified timeframe.
    • Removed Fans: The number of people who have Unliked your page.

    Fan Sources

    This list displays the most common places new fan can like your page, the number of likes that came from each, and the percentage each makes up of the total number of sources.

    The data is also displayed in a pie chart, showing the most common fan sources.

    Demographics

    The Fan: Demographics section shows you demographic data about the people who have liked your page.

    Fan Map

    This map shows you the top 20 countries and cities where your fans are located around the world.

    The red areas show you the concentrations of your fans around the world. Hovering over a red area will show you the location's name and exact fan count.

    The following metrics and the percentage of the total of that metric are displayed below the map:

    • Total Fans: The total number of people who have liked your page.
    • Top Country: The country where the highest number of your Fans live.
    • Top City: The city where the highest number of your fan live.
    • Top Language: The language that the highest number of your fan have set as their default language.

    Top Locations

    These lists are a breakdown of location data (countries, cities, and languages) about the fan of your page, ordered from highest to lowest. There are two charts, one from the earliest date from the range that you are viewing and one from the latest. This way you can easily see the change over the date range you've selected.

    On the top right hand side of the lists, you'll see text links labeled countries, cities, and languages. Clicking a text link will refresh the list, displaying the data for that particular metric. The list automatically displays the first ten locations, but you can see the full list by clicking Show the full list.

    Gender/Age Graph

    This graph shows you the age and gender of your fan based on the information they provide in their user profiles.

    You can view the total gender/age data or how the data has changed over the specified timeframe by using the text links on the top right side of the graph. Click the link you want, and the graph will refresh.

    Gender

    This pie chart displays the gender breakdown of your fan. The chart will display segments for male, female, and unknown genders.

    Gender/Age Charts

    These charts are based on the age and gender information your fan have provided in their user profiles, ordered from hightest to lowest. The charts are separated into male and female age groups, and show the total for the particular group, the percentage of the total number of fans that represents, and change over the specified time frame.

    There are charts for two dates: the earliest date from the range you are viewing, and the latest date from the range you are viewing. This way you can view the change over the date range you've selected.

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