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    The Resources Tab: Facebook Engagement

    The Engagement section of the Resources tab shows you data about the interactions users are having with your page and its content. This section is divided into two parts: Overview and Demographics.

    You can work with the Engagement section if you are an Oracle Social Marketing customer.

    In this article:

    Overview

    Demographics

    Overview

    The Engagement: Overview section shows you metrics about the quantities of engagement with your page and its content.

    Engagement Graph

    The first and largest graph on the page is actually three different metrics in one. They are, page Stories, Engaged Users, and page Consumptions. Clicking the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric. You can also display metrics for certain combos of metrics together on the graph by selecting the combo from the drop down, such as Engaged Users vs Consumptions.

    • Page Stories:The number of stories created about your page. The stories include:
      • Liking your page
      • Posting to your page's Wall
      • Liking
      • Commenting on or sharing one of your page posts
      • Answering a question you posted
      • RSVPing to one of your events
      • Mentioning your page
      • Phototagging your page
      • Checking in at your place
    • Engaged Users: The average number of unique users who have created a story or clicked on content from your page during the date range selected.
      Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics.
    • Consumptions: The number of times people clicked on any of your page's content without generating a story.

    For each graph, the total number for the metric is shown in the drop-down menu next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.

    Hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you are viewing.

    Engagement Chart

    This list displays how users are interacting with your page and its contents. The list is broken out by the type of engagement, ordered from highest to lowest.

    On the top right hand side of the list, you'll see text links labeled stories, people talking about this, and consumptions. Clicking a text link will refresh the list, displaying the data for that particular metric. The list shows you the total number for that metric, plus the percentage it makes up of the total engagement.

    Engagement Pie Chart

    This pie chart displays the same data about the engagement for this stream as the previous chart, but in a different visual style.

    On the top right hand side of the pie chart, you'll see text links labeled stories, people talking about this, and consumptions. Clicking a text link will refresh the pie chart, displaying the data for that particular metric.

    Negative Feedback Chart

    This list displays the number of times people performed a negative action on your page or its content (For example, unliked your page or hid a post). The list is broken out by the type of action, and shows you the total number for that type, and what percentage that represents for the total number of negative feedbacks.

    Some notes on negative action types:

    • Page unlikes only includes users who explicitly unliked your page.
    • Removed fans also includes users who are no longer fans of your page for other reasons, like if the user’s account is no longer active.

    Negative Feedback Pie Chart

    This pie chart displays the same data about the negative feedback on your stream as the previous chart, but in a different visual style.

    Top Engaged Users

    This is a dynamic list of the 10 users who have posted to your wall and commented on your posts the most in a 90 day period. You'll see the user's profile pic, name, gender, language, and number of comments they've made on your posts.

    If you want to see the actual comments the user has made, click the Comments box. The box will expand, displaying the actual text of the comments they have made.

    Referral Sources

    This list shows you the external websites that are sending people to your Facebook page. The list shows you the site name, number of referrals, and what percentage that number makes up of the total referrals from all the sites.

    The list automatically displays the first 10 external sources. To see the full list, click Show the full list, and the list will expand.

    The data is also displayed in a pie chart, showing the most common referral sources.

    Demographics

    The Engagement: Demographics sections shows you demographic data about the people who have been sharing stories and interacting with your page.

    Engagement Map

    This map shows you the top 20 countries and cities where the people engaging with your page are located around the world.

    The larger concentrations of engaged users are shown by the darker blue areas on the map. The darker the blue, the larger the number of engagement from that location. Hovering over a dark blue area will show you the location's name and exact number of people talking about your page.

    The following metrics and the percentage of the total of that metric are displayed below the map:

    • Top Country: The country where the most people are talking about your page.
    • Top Language: The language that the most people talking about your page have set as their default language.
    • Gender-Age: The gender/age segment of the highest number of people talking about your page.

    Locations/Languages Chart

    This list is a breakdown of the countries and languages of your fans, ordered from highest to lowest.

    On the top right hand side of the list, you'll see text links labeled country and language. Clicking a text link will refresh the list, displaying the data for that particular metric. The list automatically displays the first 10 items, but you can see the full list by clicking Show the full list.

    Locations/Languages Pie Chart

    This pie chart displays the same data about locations/languages as the previous chart, but in a different visual style.

    On the top right hand side of the list, you'll see text links labeled country and language. Clicking a text link will refresh the list, displaying the data for that particular metric.

    People Talking About This: Gender & Age

    This graph shows you the gender and age segments of the people talking about your page.

    The graph shows you the different agree groups with the darker colored bar representing males and the lighter colored bar representing females in those groups. Hovering over a bar shows you the gender and age the bar represents and the exact number of users in that segment.

    This data is also displayed in a pie chart.

    People Talking About This: Males by Age

    This list is a breakdown of the number of males who are talking about your page, broken out by age groups.

    The chart shows you the age group, the total number of males in that age group, and what percentage that number makes up of the total males talking about your page.

    People Talking About This: Females by Age

    This list is a breakdown of the number of females who are talking about your page, broken out by age groups.

    The chart shows you the age group, the total number of females in that age group, and what percentage that number makes up of the total females talking about your page.

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