The Resources Tab: Facebook Visibility
The Visibility section of the Resources tab shows you metrics about how your page's content is being seen by users. This section is divided into three parts: Impressions, Reach, and Reach Impressions.
You can work with the Visibility section if you are an Oracle Social Marketing customer.
In this article:
Impressions
The Visibility: Impressions section shows you metrics about number of times content associated with your page was displayed on a browser.
Impressions Main Graph
The first and largest graph on the page is actually four different graphs in one. They are, Impressions, Paid Impressions, Organic Impressions, and Viral Impressions. Clicking the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric, or select All from the drop-down to see lines for all of these metrics at once.
- Impressions: The number of times content associated with your page was displayed on a browser.
- Paid Impressions: The total number of times content from a Sponsored Story or Ad pointing to your page was displayed on a browser.
- Organic Impressions: The number of times your posts were seen in the Newsfeed, Ticker, or on visits to your page. These may come from your fans or non-fans.
- Viral Impressions: The number of impressions of a story about your page by a fan or non-fan.
For each graph, the total number for the metric is shown in the drop-down list next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.
Hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you are viewing.
If you want to see data about this info for a specific date, click on the dot for that date and you'll be taken to the Date Drilldown page. For more info on this page, see the Date Drilldown help article.
Impressions by Story Type Chart
This list shows you the total impressions of stories about your page published by a friend of a fan or non-fan, broken out by story type. It displays the type of stories from your page, the number of stories of that type, and the percentage that makes up of the total stories.
This data is also displayed in a pie chart, showing the top story types.
Reach
The Visibility: Reach section shows you metrics about the number of people who saw content associated with your page.
Reach Main Graph
The first and largest graph on the page is actually four different graphs in one. They are, Reach, Paid Reach, Organic Reach, and Viral Reach. Clicking on the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric, or select All from the drop-down to see lines for all of these metrics at once.
- Total Reach:The total number of daily unique users who saw content associated with your page during the date range selected. This includes Ads and Sponsored Stories that point to your page.
Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach does not equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category. - Paid Reach: The total number of unique users who saw an Ad or Sponsored Story pointed to your page during the date range selected.
Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach does not equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category. - Organic Reach: The total number of unique users who saw content about your page in the News Feed, ticker, or on your page during the date range selected. This includes both fans and non-fans.
Note: We use the daily unique numbers to provide a custom date range, which means there may be some overlap in the summary data for these metrics. Also, Total Reach does not equal the sum of Organic, Viral, and Paid Reach because Facebook may count users in more than one category. - Viral Reach:The total number of unique users who saw a story about your page published by a friend during the date range selected. Stories include Liking your page, posting to your page’s Timeline, Liking, commenting on, or sharing one of your page’s posts, and other actions.
Note: Facebook provides this metric as a unique number on a daily, 7-day, and 28-day basis ONLY. In order to provide a custom date range selector for you, we must use the daily unique numbers. As a result, there is some overlap in users reached in this summary data, but you can see the unique daily numbers by hovering over the data points in the graph.
For each graph, the total number for the metric is shown in the drop-down menu next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.
Hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you are viewing.
If you want to see data about this info for a specific date, click on the dot for that date and you'll be taken to the Date Drilldown page. For more info on this page, see the Date Drilldown help article.
Reach by Story Type (Estimated) Chart
This list shows you the estimated number of people who saw a story about your page, broken out by story type. It displays the type of story, the number of stories of that type, and the percentage that makes up of the total reach.
This data is also displayed in a pie chart, showing the top story types.
Reach Demographics
The Visibility: Reach Demographics section shows you demographic data about the people who saw content associated with your page.
Note: All the numbers on this page are estimated. We get them through the API from Facebook, who has their own algorithm for calculating the metrics.
Reach Locations
This map shows you the top 20 countries and cities where the people you reached are located around the world.
The larger concentrations of these folks are shown by the darker blue areas on the map. The darker the blue, the larger the people reached from that location. Hovering over a dark blue area will show you the location's name and exact reach number and percentage that makes up of your total reach.
The following metrics and percentage of the total of that metric are displayed below the map:
- Most Reached Country: The country where the highest number of people Reached by your content live (estimated).
- Most Reached City: The country where the highest number of people Reached by your content live (estimated).
- Most Reached Language: The language that the highest number of people Reached by your content have set as their default language (estimated).
- Most Reached Age/Gender: The age/gender of the highest number of people Reached by your content (estimated).
Locations/Languages
This list and pie chart are a breakdown of location data (countries, cities, and languages) about the people your content has Reached, ordered from highest to lowest. Use the text links at the top right of the charts to view the data for country, city, or language. You'll see the top 10 highest on the main page, but you can click Show the full list to see all of the countries, cities, and languages you have Reached.
If you hover over a piece of the pie chart, you'll see the exact Reach number and percentage for that particular city, country, or language.
Gender & Age
This bar graph and pie chart show you the age and gender of the people your content has Reached. Hover over each bar to see the number for that gender/age pair, or over a piece of the pie chart to see the number and percentage it makes up of the whole.
Males Reached by Age
This chart is a breakdown of the number of males your content Reached, broken out by age groups. The chart shows you the age group, the total number of males in that age group, and what percentage that number makes up of the total males your content Reached.
Females Reached by Age
This chart is a breakdown of the number of females your content Reached, broken out by age groups. The chart shows you the age group, the total number of females in that age group, and what percentage that number makes up of the total females your content Reached.