The Resources Tab: Facebook Posts
The Posts section of the Resources tab shows you metrics all about your page's posts. This section is divided into three parts: Overview, All Posts, and Insights.
You can work with the Posts section if you are an Oracle Social Marketing customer.
In this article:
Click a link above to get directly to that section, or scroll down and start reading.
Overview
The Posts: Overview section shows you high level data about your page's posts.
Posts Main Graph
The first and largest graph on the page is actually six different graphs about your posts in one. They are, Impressions, Posts, Likes, Comments, Shares, and Likes vs Comments. Clicking on the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric.
- Post Impressions: The number of impressions that came from all of the posts made by your page within the specified timeframe.
- Posts: The number of posts made by your page within the specified timeframe.
- Engagement Rate: The percentage of users who interacted with your post when they were exposed to it. This is calculated by adding post likes, comments, Shares, link clicks, video plays, photo views, and answers then dividing by Post Reach. We don’t include other clicks in this metric.
Note: Facebook reports post data for up to 28 days, so there is a chance post Engagement Rate may fluctuate up to 28 days after posting depending on the popularity of the post. - Likes: The number of Likes on the posts made by your page.
- Love Reactions: The number of Love Reactions on posts published on that day.
- Wow Reactions: The number of Wow Reactions on posts published on that day.
- Haha Reactions: The number of Haha Reactions on posts published on that day.
- Sad Reactions: The number of Sad Reactions on posts published on that day.
- Angry Reactions: The number of Angry Reactions on posts published on that day.
- Total Reactions: The number of all reaction types (Like, Love, Wow, Haha, Sad, Angry) on posts published on that day.
- Comments: The number of comments on the posts made by your page.
- Shares: The number of times the posts made by your page were shared natively on Facebook.
For each graph, the total number for the metric is shown in the drop-down menu next to its name and below the graph. Next to the number below the graph, you'll also see a percent change indicator for the metric number, showing whether the change is positive or negative, and the actual percentage number.
By hovering over the individual data points on the graph, you can see the exact number for a specific day within the time frame you are viewing.
The following metrics are displayed below the graph:
- Post Impressions
- Posts
- Engagement Rate:
- Total Reactions
- Comments
- Shares
Content From
This chart shows you data about types of content in your Posts, broken out by content type. The list shows you the content type, the total number for that content type, and the percentage it makes up of the total content posted to the page.
This data is also displayed in a pie chart, showing the top content types.
Top Posts
This list shows you the 10 top posts from the last 1000 made by your page. This is calculated by adding the Likes and comments on each post. The post with the largest sum is the top post. For each post, you'll see content type, text, timestamp, virality percentage, permalink, number of Likes, and number of comments.
Click the permalink to navigate to the post on Facebook.
All Posts
The All Posts page is exactly that - all the posts you have made to the selected Facebook page through SRM Publish and natively during the selected time range, along with some basic metrics about the post.
There are two types of posts:
- Published Post - A post that is published to your page timeline and will appear in your fans’ newsfeed.
- Unpublished Post - A post that is not published to your timeline and will not appear in your fans’ newsfeed. These posts are distributed to users only through promoted channels.
Note: Unpublished posts will be labeled as Unpublished and are available only for Facebook.
For more information on how to create and manage Facebook Unpublished posts, see Creating an Unpublished Post. For information on how to engage and respond to comments on Facebook Unpublished posts, see About Folders.
Post Info
Here's what you'll see for each post:
- Photo (if you posted one)
- Social Network & stream name
- Time stamp
- Post content
- A link to the post on in its native habitat on Facebook
You'll also see the following metrics:
- Engagement Rate: The percentage of users who interacted with your post when they were exposed to it. This is calculated by adding post likes, comments, shares, link clicks, video plays, photo views, and answers then dividing by Post Reach. We don’t include other clicks in this metric.
Note: Facebook reports post data for up to 28 days, so there is a chance post Engagement Rate may fluctuate up to 28 days after posting depending on the popularity of the post. - Virality Rate: The number of People Talking About This (unique people who created a story about this post) divided by the unique Impressions for the post (the number of people who have seen this post [estimated]).
- Reach: The number of unique users that saw the post.
- Total Actions: The number of likes, comments, shares, video plays, photo views, clicks, and other clicks on the post.
- Total Reactions: The number of times the post was reacted to (Like, Love, Wow, Haha, Sad, Angry).
- Comments: The number of comments the post received.
- Shares: The number of times the post was Shared on Facebook.
Sorting
You can view your posts by sorting them in several different ways:
- Published At
- Engagement Rate
- Total Actions
- Total Reactions
- Comments
- Shares
- Virality
- Reach
This helps you easily find the posts you want.
Insights
The Posts: Insights section gives you an in-depth look at the effectiveness of your page's posts.
Post Insights
The Post Insights scatter plot shows you when you have posted to your Facebook page and the number of Actions made on that content. The white center circle represents the number of posts made on a certain day of the week and time of day. The light outer circle represent the number of Actions (total actions from the All Posts page) made on those posts.
The following metrics are displayed below the scatter plot:
- Best-Performing Time: The time of day and day of the week when your posts are performing the best, based on the ratio of posts to interaction over a 90 day period.
- Best Ratio: The ratio of posts to interaction that is the highest over a 90 day period.
- Worst-Performing Time: The time of day and day of the week when your posts are performing the worst, based on the ratio of posts to interaction over a 90 day period.
- Time Posted Most Frequently: The time of day and day of the week when you are posting to your page the most frequently.
Post Frequency by Hour
The three graphs (graph, chart, and pie chart) show you the distribution of how often you are posting to your page throughout the day over a 90 day period.
Post Frequency Graph
This graph plots the 24 hours of the day out so you can see when you are posting. Hovering over a bar on the graph will show you the hour and the total number of posts for that hour.
Post Frequency Charts
This chart shows you the hours of the day, the total number of posts for the hour, and the percentage that makes up of the total posts for the timeframe.
This data is also displayed in a pie chart, showing the top hours.
Related Topics
- The Resources Tab - Facebook Post Drilldown
- Listen & Analyze Table of Contents
- SRM Knowledge Base Home Page