The Resources Tab: Facebook Post Drilldown
Want to get more in-depth metrics on your posts? With the Post Drilldown page, you can see metrics on a specific post by clicking on a post from the All Posts page or one of your top posts on the Post Overview page.
You can work with the Post Drilldown section if you are an Oracle Social Marketing customer.
When you click on the post, you'll be taken to the Drilldown page for that post. Here's what you'll see:
Summary
In the summary section, you'll see the post itself, the image (if you attached one), the text of the post, the link (if you attached one), the date and time it was posted, and the permalink. You'll also see some metrics about the post: the number of Reactions by type, comments, and shares of the post.
Beneath the post you'll see the following metrics:
- Virality: The number of people talking about this (unique people who created a story about this post) divided by the unique Impressions for the post (Estimated number of people who have seen this post).
- Engagement Rate: The percentage of people who interacted with your post when they were exposed to it. This is calculated by counting the number of people who clicked anywhere in your post, and dividing by the Reach.
- People Talking About This: The number of unique people who created a story about this post.
- Reach: The number of people who have seen your post.
- Total Negative Feedback: The total number of negative feedback actions on this post. This includes clicking the X button, hiding the post, and reporting the post as spam.
People Talking About This
This section shows you all the comments made on the post. You'll see the user pic and name of the Facebook user who commented, the full text and time stamp of the comment.
You'll see the first five comments on the post, then the section will paginate. Click Next to see more comments, if there are more.
Engagement
This section gives you metrics about the Engagement that happened on the post.
- Engaged Users: The number of people who clicked anywhere in your posts.
- People Talking About This: The number of people who commented.
- Likes By People Talking About This: The number of unique people who created a story about this post by Liking it.
- Comments by People Talking About This: The number of unique people who created a story about this post by commenting on it.
Virality
This section shows you metrics about stories that were made about this post. You'll see the number of Reactions by type, Comments, and Shares that were made on the post, plus the percentage these made up of the whole. This info is also shown as a pie chart.
Reach
This section shows you metrics about the people who have seen this post.
- Total Impressions: The total number of impressions made on your post, including Paid, Organic, and Viral impressions.
- Organic Impressions: The number of times your post was seen in the News Feed, ticker, or on visits to your Page. This includes impressions from your fans or non-fans.
- Viral Impressions: The number of stories about your post published by a friend of a fan or non-fan. These stories include liking, commenting on or sharing the post.
- Paid Impressions: The number of times content from a Sponsored Story or Ad pointing to the post was displayed on a browser.
Consumptions
This section shows you metrics about consumptions: the number of times people that clicked on your page's content, including clicks on links, photo views, video plays, post timestamp, user names, and clicks that do not generate a story.
Note: The types of clicks displayed will change depending on the type of post, such as video, photo, and link.
These metrics are the unique (per Facebook's algorithm) clicks on the link within your page's content.
You can view this metric by consumptions or unique consumptions by clicking the text links above the charts.
Negative Feedback and Unique Negative Feedback
These lists and pie charts show you the number of users who took negative feedback actions and unique negative feedback actions on this post, broken out by type of action. The unique numbers only count one user who performed multiple actions, while the regular feedback number counts each action separately. The list shows you the total number for each action, and the percentage it makes up of the total number of actions.
The types are:
- X Button Clicks: The number of users who clicked X on the post.
- Unlike page Clicks: The number of users who clicked Unlike page on the post.
- Hide Clicks: The number of users who clicked Hide Story on the post.
- Hide All Clicks: The number of users who clicked Hide All on the post.
- Report Spam Clicks: The number of users who clicked Report Spam on the post.