The Resources Tab: Twitter
With Twitter Listen & Analyze you can see an overview of your Twitter streams, with followers, tweet insights, and top tweets, then go in-depth with engagement metrics, like retweets, mentions, and Workflow & Automation clicks.
You can work with the Twitter section if you are an Oracle Social Marketing customer.
In this article:
Viewing the Metrics
What is the time range of data?
Viewing the Metrics
Click the Resources tab and you'll be taken to the Dashboard page. Use the Stream Selector to select the Twitter stream you want to view, see all your Twitter pages at once by selecting All Twitter Pages.
When you click on your choice, the page will refresh, taking you to the Twitter Listen & Analyze page. This section is divided into two parts: Overview and Twitter Engagement.
Working With Time Range of Data
Using the Date Range Selector
You can easily select a specific date range for your data by using the Date Range Selector on the right hand side of the screen. This selector lets you view your data for the last 7 days, last 30 days, or from a range of your choosing.
- To view data by Week or Month: Click on the text link for Last 7 or Last 30 days and the graphs will refresh to display the new date range.
- To select a specific date range: Click the Range text link. Two calendars will appear, one for Start date and one for End date. Select a date on each calendar, then click Apply. The graphs will refresh to display the new date range.
The date/dates that the graphs are currently displaying appear above the buttons. You can use the arrows on the right and left to scroll to different dates or ranges.
Categories
Each social property resource has different categories for metrics, giving you a breakdown so you can get the greatest amount of information possible.
Twitter Overview
The Twitter: Overview section shows you the metrics about general activity on your Twitter stream.
Followers
This module is a line graph that shows the total number of people who are following your brand on Twitter, showing you how your follower growth is trending. You can see the total for each day by hovering over the data point for the day.
Tweet Insights
This module is a scatter plot showing average posting and engagement to your tweets. This is designed to show you when you are tweeting and the engagement those tweets have received.
The inner circle represents the average number of tweets you have made on that day of the week/time of day. The outer circle represents the amount of engagement those tweets have received.
Top Tweets
This module shows you the 10 tweets that had the most retweets from your last 30 days of tweets. You'll see the text of the tweet, the time and date it was posted, and the number of times it was retweeted.
Twitter Engagement
The Twitter: Engagement section shows you the metrics about the engagement your brand's tweets received.
Engagement
This module is a bar graph showing you the number of actions about your Twitter stream, which includes mentions, retweets, and Workflow & Automation clicks, on each day. You can see the total for each day by hovering over the bar for the day.
Beneath the graph you'll see the total engagement number for the time range you're viewing.
Engagement Rate
This module is a bar graph showing the percentage of people who interacted with your Twitter stream when they were exposed to it on each day. This is calculated by dividing the Engagement number by the number of Twitter followers for your stream. You can see the total for each day by hovering over the bar for the day.
Beneath the graph you'll see the total engagement rate for the time range you're viewing.
Retweets
This module is a bar graph showing the number of times your brand's tweets were retweeted on each day. You can see the total for each day by hovering over the bar for the day.
Note: This data can change if a retweet is deleted by the user who retweeted it.
Beneath the graph you'll see the total retweets for the time range you're viewing.
Retweet Rate
This module is a bar graph showing the percentage of people who retweeted a tweet from your Twitter stream when they were exposed to it each day. This is calculated by dividing the number of retweets by the number of Twitter followers for your stream.
Beneath the graph you'll see the total percentage of people who retweeted a tweet from your Twitter stream when they were exposed to it within the time frame you're viewing.
Mentions
This module is a graph showing the number of times your brand's Twitter handle was mentioned in tweets on each day. You can see the total for each day by hovering over the data point for the day.
Beneath the graph you'll see the total mentions for the time range you're viewing.
Mentions Rate
This module is a graph showing the percentage of people who mentioned your Twitter stream when they were exposed to it each day. This is calculated by dividing the number of mentions by the number of Twitter followers for your stream. You can see the total for each day by hovering over the data point for the day.
Beneath the graph you'll see the total mentions rate for the time range you're viewing.
SRM Clicks
This module is a graph showing the number of times users clicked the Publish-generated short links in your tweets on each day. You can see the total for each day by hovering over the data point for the day.
Beneath the graph you'll see the total Workflow & Automation clicks for the time range you're viewing.
SRM Click Rate
This module is a graph showing the percentage of people who clicked the Publish-generated short links in your tweets when they were exposed to it each day. This is calculated by dividing the number of Workflow & Automation clicks by the number of Twitter followers for your stream.
Beneath the graph you'll see the total Workflow & Automation click rate for the time range you're viewing.