The Resources Tab: Content & Apps
The Content & Apps section of the Resources tab gives you information on the people visiting your Views and how those people are engaging with them.
You can work with the Content & Apps section if you are an Oracle Social Marketing customer.
Finding the Metrics
Click the Resource Listen & Analyze tab and you'll be taken to the Dashboard page. Use the Stream Selector to select the Content & Apps View you want, or you can view metrics on all your Content & Apps Views at once by selecting All Content & Apps Views.
Note: If your account has more than 25 Content & Apps Views, instead of All Content & Apps Views you'll see 25 Newest Content & Apps Views, which is how many we can display metrics for at one time.
When you click on your choice, the page will refresh, taking you to the Content & Apps Listen & Analyze section. This section is divided into two parts, Visitors and Engagement.
Visitors
The Visitors page shows you metrics about the users who have visited your Content & Apps View on Facebook.
Page Views Graph
The first graph on the page is actually 4 graphs in one. They are All Page Views, Facebook Canvas Page, Facebook Page, and Mobile, each one showing you metrics on how people visited the View. Clicking on the metric's name on the drop down menu will refresh the graph so it displays the information for that particular metric.
- All Page Views: The total number of times the View was viewed by users, rolling up all the metrics together.
- Embedded: The number of times the View was seen on a site where it had been embedded.
- Facebook Canvas Page: The number of times the View was seen through a Facebook Canvas Page (an alternate way of displaying a Content & Apps View).
- Facebook Page: The number of times the View was viewed on your Facebook Page.
- Mobile: The number of times the View was viewed on a mobile device.
By hovering over the individual bars on the graph, you can see the exact number for a specific day within the time frame you are viewing.
Below the graph, you'll see the total number of page views the Content & Apps View has received over the date range you are viewing.
Page Views by Hour
This scatter plot shows you how many people have visited your View at which days of the week and hour of the day. The blue circle over the day/time is the number of views the View got. The bigger the circle, the higher the number of views. The dark blue circle shows you the busiest time for your View.
Below the graph you'll see the busiest time for your View from the time range you are viewing, including the total number of views the Content & Apps View received on that day/time.
Page Views by Source
This chart shows you how people visited your View, broken down by type. You'll see the type and the total number for that type.
This information is shown in a list and in a pie chart, so you can visually see the data in different ways.
Engagement
The Engagement page shows you metrics about how users are interacting with your Content & Apps View.
Engagement Main Graph
This graph is actually several graphs in one, depending on which modules you have on your View. Whatever action can be done on the module, a graph for that type of engagement will appear in the drop down menu. You can see a graph for each one of those types of engagement, or you can see all the engagement in one graph by selecting All Engagement.
Below the graph, you'll see the total number of Engagement Actions the Content & Apps View received over the date range you are viewing.
Engagement Actions By Hour
This scatter plot shows you how many actions people performed on your View at which days of the week and hour of the day. The blue circle over the day/time is the number of actions performed on the View. The bigger the circle, the more actions performed. The dark blue circle shows you the busiest time for your View.
Below the graph you'll see the busiest time for your View from the time range you are viewing, including the total number of actions performed on the Content & Apps View on that day/time.
Engagement Actions by Type
This chart shows you the type of actions users performed on your Content & Apps View, broken down by type. The type of actions listed will depend on what modules you have on your View. You'll see the type of action and the total number of those actions.
This info is shown in a list and in a pie chart, so you can visually see the data in different ways.