The YouTube: Videos Section

    The YouTube: Videos section gives you metrics about the videos on your channel. In the Videos section, you'll see metrics on all the videos on your channel. You can click on each video to be taken to the Video Drilldown page, where you can see metrics for that specific video. We'll go through each page below.

    You can work with the Videos section if you are an Oracle Social Marketing customer.

    Videos

    The Videos section is a list of all the videos on your YouTube channel, along with some basic metrics about each video.

    Video Info

    Here's what you'll see for each video:

    • Video thumbnail, which will play the video if you click on it
    • Time stamp
    • Video title

    You'll also see the following metrics:

  • Engagement Rate: The percentage of people who interacted with your video. This is calculated by adding the comments, likes, shares, and favorites added, then dividing that by unique views on each video.
  • Views: The number of times the video has been played.
  • Likes: The number of times the Like button for the video was clicked.
  • Dislikes: The number of times the Dislike button for the video was clicked.
  • Comments: The number of comments people have made on the video.
  • Shares: The number of times the video has been shared.
  • Sorting

    You can view your videos by sorting them in several different ways:

    • Published at
    • Engagement Rate
    • Views
    • Likes
    • Dislikes
    • Comments
    • Shares

    This helps you easily find the posts you want.

    Video Drilldown Page

    The Video Drilldown page shows you metrics on a specific video by clicking on a video from the Videos page or one of your top videos on the Channel Overview page.

    Here's what you'll see on the page:

    Click outside the video thumbnail to be taken to the video's Drilldown page.

    Video Drilldown Page

    On the video drilldown page, you'll see metrics specific to that video.

    Video Details

    At the top of the page, you'll see the title of the video, the video itself (which will play when you click the button), then the video's description.

    Beneath the description, you'll see the following metrics:

    • Views: The total number of times the video has been viewed.
    • Comments: The total number of comments people have made on the video.
    • Favorites: The total number of times the video has been added to a users Favorites list.
    • Likes: The total number of times the Like button for the video was clicked.
    • Dislikes: The total number of times the Dislike button for the video was clicked.
    • Shares: The total number of times the video has been shared.
    • Engagement Rate The percentage of people who interacted with your video. This is calculated by adding the comments, likes, dislikes, shares, and favorites added, the subtracting the favorites removed on each video.
    • Favorites

      This module is a line graph that shows the total number of people who have added the video to their favorites list, showing you how the favorites are trending. You can see the total for each day by hovering over the data point for the day.

      Likes/Dislikes

      This module is a line graph that shows the total number of people who have Liked or Disliked the video, showing you how that is trending. You can see the total for each day by hovering over the data point for the day.

      Views

      This module is a line graph that shows the total number of times the video has been played, showing you how the popularity of the video is trending. You can see the total for each day by hovering over the data point for the day.

      Comments

      This module is a line graph that shows the total number of comments people have made on the video. You can see the total for each day by hovering over the data point for the day.

      Shares

      This module is a line graph that shows the total number of times the video has been shared. You can see the total for each day by hovering over the data point for the day.

      Engagement Rate

      This module is a line graph that shows the Engagement rate for the video per day. This is calculated by adding the comments, likes, dislikes, shares, and favorites added, then subtracting the favorites removed on each video, which equals the engagement rate.


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