The YouTube: Channel Overview Section
With YouTube Listen & Analyze you can see an overview of your YouTube channels, with likes, comments, shares and more, then go in-depth on specific videos with engagement metrics.
You can work with the YouTube section if you are an Oracle Social Marketing (SM) customer.
Viewing the Metrics
Click on the Resources tab and you'll be taken to the Dashboard page. Use the Stream Selector to select the YouTube channel you want to view, or see all your YouTube channels at once by selecting All YouTube channels.
When you click on your choice, the page will refresh, taking you to the YouTube Listen & Analyze page. This section is divided into two parts, Overview and Videos.
What is the Time Range of Data I am Looking At?
The same date range selector you'll use with the Facebook sections is available for you here. Info on the date range selector is available on the The Resources Tab: Intro help article.
When a YouTube Channel is Added to the SRM Platform, How Far Back Does the Platform Get Data?
When a stream is added, the platform backfills data from that stream up to 6 months back.
In addition, here is when SRM grabs new data:
- YouTube Channel - Every day at 12:40 AM and 11:40 AM
- YouTube Video - Every day at 12:05 AM and 11:05 AM
- Weekly rollup for YouTube Channels - Every day at 2:45 AM, 7:45 AM, and 7:45 PM
- Monthly rollup for YouTube Channels - Every day at 2:30 AM, 7:30 AM, and 7:30 PM
When a new channel is added, its data will be grabbed the next time the platform runs the job.
Youtube Overview
The YouTube: Overview section shows you metrics about general activity on your YouTube Channel.
Likes
The first and largest graph is actually six different graphs in one. They are, Likes, Dislikes, Comments, Shares, Subscribers Gained, and Subscribers Lost. Clicking the metric's name on the drop-down menu will refresh the graph so it displays the information for that particular metric.
- Likes: The number of people who have clicked Like on the videos on your channel.
- Dislikes: The number of people who have clicked Dislike on the videos on your channel.
- Comments: The number of comments users have made on the videos on your channel.
- Shares: The number of times users have shared the videos on your channel.
- Subscribers Gained: The number of times that users subscribed to your channel.
- Subscribers Lost: The number of times that users unsubscribed to your channel.
By hovering over the individual data points on the graph, you can see the exact number for a specific day within the time range you are viewing.
The following metrics are displayed below the graph:
- Subscribers: The total number of users who have subscribed to your channel.
- Likes: The total number of users who have liked the videos on your channel.
- Shares: The total number of times users have shared the videos on your channel.
Subscriptions
This graph that shows the total number of users who have subscribed to your channel, showing you how your subscription growth is trending. You can see the total for each day by hovering over the data point for the day.
Demographics: Age/Gender
This graph shows your the age and gender of YouTube users who were logged in at the time they viewed videos on your channel.
Demographics: Location
This map shows you the top 20 countries and cities where people who viewed your videos are located around the world.
The larger concentrations of your fans are shown by the darker blue areas on the map. The darker the blue, the larger the number of fans from that location. Hovering over a dark blue area will show you the location's name and exact fan count.
Most Engaged Videos
This list shows you the 10 top most engaged videos on your channel. This is calculated by adding the comments, likes, shares, and subscribers gained, divided by the unique views on each video, which equals the engagement rate. For each video, you'll see: the video thumbnail (if you click on it, the video will play on the thumbnail), timestamp, title, engagement rate, and the numbers for views, likes, dislikes, comments, and shares.
Clicking on the area outside the video thumbnail will take you to the Drilldown page for that video.