Associating a Script with a Letter
You can associate a mail or call script with a letter campaign. When a Promotional Code, displayed somewhere in the letter, is entered into Oracle Sales and Marketing, the corresponding script will be called up.
When a prospect responds to a mailing, for example, by calling in and giving a particular extension, the telemarketer can enter the Promotional Code into Oracle Sales and Marketing and bring up the telephone script.
1. Choose the Scripts button to open the Scripts window.
2. Select a script from the list of values.
3. Choose the Save and Proceed button from the toolbar.
When a prospect inquires or follows up about a promotional letter, the call script associated with the letter can be retrieved.
To associate a script with a letter: