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Prerequisites

   Enter the script's identifying information.

   To enter a script question and its answers:

1. Choose the Questions button in the Scripts window to open the Script Questions, Answers, and Actions window.

2. Enter the question number and text:

Sequence: A number identifying the question text. Within an individual script the sequence must be unique for each question.

Question: The question text to be read during a telephone conversation, or for mail response scripts, the question as printed on the response card.

3. Verify that the Enabled check box is checked.

If it is not checked, then the question does not appear when you use the script.

4. Enter Pre-defined Answers.

Each question can have as many predefined answers as you need.

Label: Identifies each answer across all sequence numbers. For example, if question 1 has three possible responses: A, B, and C; then the labels for question 2 cannot also be A, B, and C.

Suggestion: You may want to use the sequence number as part of the label. For example, label the answers to question 1 as 1A, 1B, and 1C and the answers to question 2 as 2A, 2B, and 2C.

Suggestion: To make it easier to process mail responses, make sure the sequence and label numbers can be easily matched to the questions and possible responses printed on the card.

For example, suppose you had a card that looked like this:

My company has:	My industry has:
A. 1-50 employees	A. Pharmaceuticals
B. 51-100 employees	B. Medical Supplies
C. 101-200 employees	C. Homeopathic Supplies
D. over 200 employees	D. Non-health Care
Table 1 - 6. Example of a Card (Page 1 of 1)

You represent the card with two script questions each having four answers.

Sequence	Question
1	My company has:
Label	Answer Text
1A	1-50 employees
1B	51-100 employees
1C	101-200 employees
1D	Over 200 employees
Table 1 - 7. Example of a Card with Script Question #1 (Page 1 of 1)

Sequence	Question
2	My industry has:
Label	Answer Text
2A	Pharmaceuticals
2B	Medical supplies
2C	Homeopathic supplies
2D	Non-health care
Table 1 - 8. Example of a Card with Script Question #2 (Page 1 of 1)

5. Enter the Answer Text.

Suggestion: When processing mail responses, the question does not appear in the Mail Responses window. To help ensure responses are accurately entered, compose the answer text in a way that reflects the question asked. For example, if the question is: Was the seminar worth your time? Enter an affirmative answer as Yes, the seminar was worth my time and a negative answer as No, the seminar was not worth my time.

6. Enter a default lead name, if appropriate.

This is especially useful if you plan on entering several Generate Lead automatic actions for this answer. The lead name will be automatically entered in the Lead Name field of the Answer Actions region saving you the effort of having to enter the same lead name several times. You can override the default lead name in the Answer Actions alternative region, if appropriate.

When the responses to a script are processed, multiple actions that specify the same lead are consolidated so that only one lead is generated.

7. Repeat this task to enter additional questions and answers.

   To branch the script:

• If all your script questions are defined, you may call the list of values from the Next Seq field.

   To define automatic actions for an answer:

1. Select an answer in the Pre-Defined Answers region and enter automatic actions for that answer in the Answer Actions region.

For each answer you can record an action that you want the system to automatically perform based on the responses. Possible actions are:

Depending on the action type you select, you also enter some combination of the following fields:

Fields not requiring information are disabled after you select an Action Type.

You can enter more than one action per answer, if appropriate.

2. After entering all actions for an answer, select the next answer from the Pre-Defined Answers region and continue with step 1.