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   To define a script:

1. From the Navigator, choose Promotions -> Scripts to open the Scripts window.

2. Enter the script identifying information in the Code, Name, Description, and Type fields.

Code: The unique identifying number for this script, also called a promotion code. Your system administrator determines if the code is user or is system generated.

Attention: If you are creating a mail script, print the unique script code on the response card, so you can easily identify it when you receive the filled-in card back from a prospect.

Suggestion: If you operate in a multilingual environment, you can create identical scripts in different languages and assign a different promotion code to each.

Type: Select Call when you want to use the script during telephone conversations with prospects. Select Mail when you want to use the script to represent questions on a mail-in response card or event evaluation.

3. To query for all existing scripts, choose Find All from the Query menu.

4. Choose Save on the toolbar to add the script to the database.

   To attach a cover letter to collateral, send in a response to a script answer:

• Enter the letter code and name in the Letter region.

Depending on how each question in a script is answered, you can send more than one collateral item to a contact. The Process Script Answers concurrent program bundles all collateral selections into a single collateral request, removing duplicate collateral items, and assigns the cover letter you enter here to the bundled package for processing.

   To track costs and response rates:

1. Any costs associated with the script can be monitored in the Cost region.

2. If the script is associated with a promotional campaign, use the Responses region to enter data in the responses Expected and Target Reach fields. The Actual (response) field automatically increases by one each time the script is used.

Expected: The number of responses you expect from your target.

Actual: The number of responses you received from your target.

Target Reach: The number of contacts or prospects you expect to reach over the course of the promotion.