Oracle Application Server Personalization User's Guide 10g (9.0.4) Part Number B12102-01 |
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Oracle Application Server Personalization provides real-time personalization for Web sites using an integrated real-time recommendation engine that is embedded in an Oracle database. OracleAS Personalization is based on data mining technology and modeling; it builds a predictive model of customer preferences using Web-based behavioral data collected by a Web site as well as demographic data.
This manual is designed to introduce Java programmers and DBAs to the basic components and interfaces of OracleAS Personalization.
This manual is intended for users of OracleAS Personalization:
Our goal is to make Oracle products, services, and supporting documentation accessible, with good usability, to the disabled community. To that end, our documentation includes features that make information available to users of assistive technology. This documentation is available in HTML format, and contains markup to facilitate access by the disabled community. Standards will continue to evolve over time, and Oracle is actively engaged with other market-leading technology vendors to address technical obstacles so that our documentation can be accessible to all of our customers. For additional information, visit the Oracle Accessibility Program Web site at http://www.oracle.com/accessibility/.
JAWS, a Windows screen reader, may not always correctly read the code examples in this document. The conventions for writing code require that closing braces should appear on an otherwise empty line; however, JAWS may not always read a line of text that consists solely of a bracket or brace.
This manual contains the following:
To follow the exercises in this manual, you will need to have OracleAS Personalization installed, including the option of installing the REAPI demo. (During installation, you are asked whether you want to install the demo data; you do.)
OracleAS Personalization needs both Oracle9i and Oracle Application Server installed, possibly on different systems. If they are installed on different systems,
The following software is required for the Administrative UI browser:
Documentation for OracleAS Personalization at the current release consists of the following documents:
OracleAS Personalization documentation is a component of the Oracle Application Server 10g (9.0.4) Documentation Library. See especially:
Documentation for OracleAS Personalization is provided in PDF and HTML formats.
To view the PDF files, you will need
To view the HTML files, you will need
The OracleAS Personalization Administrative UI includes extensive online help that can be summoned from a list of contents and from Help buttons.
In this manual, Windows refers to the Windows 95, Windows 98, and the Windows NT operating systems.
The SQL interface to Oracle9i is referred to as SQL. This interface is the Oracle9i implementation of the SQL standard ANSI X3.135-1992, ISO 9075:1992, commonly referred to as the ANSI/ISO SQL standard or SQL92. In examples, an implied carriage return occurs at the end of each line, unless otherwise noted. You must press the Return key at the end of a line of input.
The table below shows the conventions followed in this manual and their meanings:
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