Contents

Title and Copyright Information

Send Us Your Comments

Preface

Intended Audience

Documentation Accessibility

Structure

Requirements

Where to Find More Information

Online Help

Conventions

1 Introducing OracleAS Personalization

1.1 What Is Personalization?

1.2 What Is OracleAS Personalization?

1.3 What Kind of Data Does OracleAS Personalization Collect?

1.4 How Does OracleAS Personalization Collect the Data?

1.4.1 Sessionful and Sessionless Web Applications

1.5 What Does OracleAS Personalization Do with the Data?

1.5.1 Models Built by OracleAS Personalization

1.6 OracleAS Personalization Components

1.6.1 Location of OracleAS Personalization Components

1.7 How It All Works

2 The OracleAS Personalization Administrative UI

2.1 Administrative UI Overview

2.1.1 Login Page

2.1.2 Home Page

2.1.3 Farms Page

2.1.4 Packages Page

2.1.5 Schedules Page

2.1.6 Reports Page

2.1.7 Log Page

2.2 Obtaining OracleAS Personalization Recommendations

2.2.1 Create an RE Farm with an RE

2.2.2 Create a Package

2.2.3 Schedule a Build

2.2.4 Schedule a Deployment

2.2.5 Summary

2.2.6 MTR Sample

3 Using the REAPI Demo

3.1 Before Running REAPI Demo

3.2 Start REAPI Demo

3.2.1 Proxies

3.2.2 View Source Code

3.3 Exercises

3.3.1 Values and Results

3.3.2 Exercise 1: Creating a Proxy

3.3.3 Exercise 2: A Sessionful Web Application

3.3.4 Exercise 3: A Sessionless Web Application

3.3.5 Exercise 4: Change Visitor to Customer

3.4 Summary

A Recommendation Algorithms

A.1 Predictive Association Rules

A.2 Transactional Naive Bayes

Glossary

Index