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About Administering and Managing Accounts in Life Sciences

An account is any healthcare business that generates sales for your company or potentially could generate business. Typical examples of accounts include hospitals, clinics, MCOs (managed care organizations), wholesalers, group purchasing organizations (GPOs), and pharmacies. An account can also be any organization with which multiple contacts are associated, such as a group practice or an assisted-living facility.

This chapter describes how to administer and manage Siebel Life Sciences account information. Using the procedures given in this chapter, you will be able to perform the administrator tasks of generating account hierarchies, deleting an account, specifying which accounts are competitors, and associating bricks with account addresses. End users use the Accounts views to track a variety of account information, including account affiliations, account and contact relationships, activities and opportunities associated with accounts, and formulary information.

For more information on specific administrator and end-user tasks, see Scenario for Accounts.