The processes and other topics in this chapter show you how to design marketing campaigns that meet your business needs.

This chapter contains the following sections:

• About Siebel Campaigns
• Process of Planning and Designing Marketing Campaigns
• Process of Setting Up Campaigns
• Process of Setting Up Teams and Groups
• Process of Setting Up Campaign Execution Options
• Process of Setting Up Campaign Quotas
• Process of Setting Up Campaign Assignment Skills
• Using Siebel Marketing with Siebel Events Management
• Testing Campaigns
• About Using Response Management
• Reviewing and Adding Campaign Elements in Campaign Explorer
• Process of Loading Customers in Campaigns