Siebel Marketing User Guide > Designing Marketing Programs > About Using the Program Flow >

Adding Campaigns to Stages

If you previously defined and saved campaigns with associated offers using the All Campaigns form, you can add them to the program.

To add predefined campaigns with associated offers

1. Navigate to the Programs screen.
2. In the Programs list, click a program.
3. In the Program Flow workspace, select the Stage object.
4. In the Objects palette, select the Campaign object, and drag it from the palette to the workspace.
5. In the Pick Campaign dialog box, select the campaign, and click OK.

   NOTE:  If the campaign you want is not listed in the Pick Campaign dialog box, it may be already associated with another program. Although offers are reusable, campaigns are not. Use the My Campaigns or All Campaigns view to determine which program is using the campaign. Then, create a new campaign with a different name and the same offers.

To define a new campaign with offer from the Pick Campaign dialog box

1. Navigate to the Programs screen.
2. In the Programs list, click a program.
3. In the Program Flow workspace, select the Stage object.
4. In the Objects palette, select and drag the Campaign object from the palette to the workspace.
5. In the Pick Campaigns dialog box, create a new record, enter a name and description for the campaign, and click Save.
6. In the Pick Campaign dialog box, select the campaign, and click OK.
7. In the workspace, double-click the Campaign object to open the Campaign Offers view.
8. To add an offer, in the Offers list, create a new record.
9. In the Add Offer dialog box, select an offer, and then click OK.

NOTE:  To gauge response to the offer, in some marketing programs, a control segment of customers may be targeted by a test campaign with no associated offer. For more information, read Testing Campaigns That Have Email, Fax, and Wireless Offers.