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About the Program Execution Workflow

Multistage programs are programs that can be launched manually or automatically scheduled using the calendar. When you use the calendar, it can trigger key events such as loading a campaign (list generation) and launching a campaign (sending lists to vendors and sending offers to targeted contacts). The Program Schedule drives the process, with activities triggering the execution of each program. Each of these key events can be executed manually, using the Program Flow menu or the Program Explorer menus.

The Stage Execution workflow process shows how executing a program, loading a campaign, and launching a campaign occur in a multistage process.

When the stage is activated, Siebel Marketing applies a predefined allocation of segment counts to campaigns. Campaigns are loaded and launched, and if the stage is scheduled to repeat, the next occurrence of the stage is scheduled. Each stage of a program is a unique event, and Siebel Marketing tracks campaign and response history at the unique campaign wave level (for each run). For more information about workflow processes and the Siebel Business Process Designer, read Siebel Business Process Designer Administration Guide.