Siebel Web Marketing is an optional Siebel Marketing module that provides you with the tools and templates to manage and execute Web-based marketing. It provides the Web site visitor a method of viewing a Web offer, downloading literature, and using preconfigured Web response forms to request more information or ask you to contact them by telephone.

You can modify the look and feel of Web Marketing to match your existing Web site.

Siebel Web Marketing Web sites can be deployed in more than one language. For more information about deploying applications in a multilingual environment, read Global Deployment Guide.

This chapter contains the following sections:

• Web Marketing Web Site Visitors
• Siebel Web Marketing Installation Requirements
• Control of User Access to the Web Marketing Web Site
• Default Responsibilities and Users for Web Marketing
• Default Campaigns and Default Offers
• Use of Siebel Personalization with Web Marketing
• Customization of the Web Marketing User Interface