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Actual Baseline Revenue |
Actual baseline revenue. |
Actual Baseline Volume |
Equal to the estimated baseline volume. |
Actual Incremental COGS |
(Actual Incremental Cases) multiplied by COGS. |
Actual Incremental Revenue |
(Actual Total Revenue minus Actual Baseline Revenue). |
Actual Incremental Volume |
(Actual Total Volume minus Actual Baseline Volume). |
Actual ROI |
(Actual Incremental Revenue minus Actual Incremental COGS) divided by Actual Total Spend. |
Actual Total Spend |
Actual total payments. |
Actual Total Revenue |
(Actual Incremental Revenue plus Actual Baseline Revenue). |
Actual Total Volume |
Sum of the shipments. |
Consumption End |
Date when consumer purchases under this promotion end. This date can be after the promotion end date. |
Consumption Start |
Date when the products are available for purchase by consumers. If consumption information for each promotion is obtained from external databases, the start and end dates can be used to restrict the list of consumption records. This date must be within the period of the promotion. |
Corporate Promotion |
Name of an existing promotion created by brand or sales management, or by the key account manager. This field is automatically completed if the account has a primary account promotion profile. Can also be a new name given to the promotion you create. |
Est Baseline Revenue |
Sum of Est Baseline Volume multiplied by (List Price minus Est Variable Spend Per Unit). |
Est Baseline Volume |
By default, the sum of all estimated baselines associated with the promoted products for the plan's promotions. Any baseline quantity can be associated with multiple accounts, periods, or products within the plan. |
Est Fixed Spend |
Estimated fixed payments. |
Est Fund Allocations |
Sum of all deals. |
Est Incremental COGS |
Sum of (COGS multiplied by Est Incremental Volume). |
Est Incremental Revenue |
Sum of Est Incremental Volume multiplied by (List Price minus Est Variable Spend Per Unit). |
Est Incremental Volume |
Total incremental volume rolled up from promoted products. |
Est ROI |
(Est Incremental Revenue minus Est Incremental COGS) divided by Est Total Spend. |
Est Total Spend |
(Est Variable Spend plus Est Fixed Spend). |
Est Total Volume |
(Estimated Baseline Volume plus Estimated Incremental Volume). |
Est Variable Spend |
(Est Total Volume multiplied by Est Variable Spend). |
Est Variable Spend Per Unit |
(Est Total Volume divided by Est Variable Spend). |
Lift |
This field interacts with the Est Baseline Volume field. When one field is updated, the other is updated automatically. |
Name |
Name of the promotion. |
Organization |
Name of the organization executing the promotion. |
Period |
Time period for which the plan is active. |
Phasing Enable |
Indicates if phasing is enabled for the promotion. You can use phasing if you want to allocate the aggregate cost, volume, and payment information throughout the weeks of a promotion period. |
Price List |
The price list associated with the promotion. |
Promotion End |
End date for the promotion. |
Promotion Start |
Start date for the promotion. |
Revision |
Revision number. |
Shipment End |
Date when the shipments for this promotion end. This date cannot be after the promotion end date. |
Shipment Start |
Date when the shipments for this promotion can begin. This date can be before the promotion start date. |
Status |
Status of the plan. |
Total Revenue |
(Baseline Revenue plus Incremental Revenue). |