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Personalization Terminology
Table 4 lists some of the terms used in this section.
Table 4. Personalization Terms
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Personalization |
The ability to provide specific information and application functionality based on known or inferred characteristics of a user. Decisions are made in real time about what to show or not show to a user based on the profile built up over time. |
Content |
All the visible components of a display, including data, text, images, and structural elements. |
Content Targeting |
The ability to display information dynamically to users based on their interests and behavior, either explicitly stated or implicitly observed. |
Profiling |
The ability to collect information about users in order to deliver the most appropriate and effective content. Profiling is accomplished using registration information, by explicit polling, and by real-time observation of user behavior. |
Rules-Based Filtering |
The ability to show users information based on rules defined by a system administrator or marketing manager. |
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