Siebel Consumer Sector Guide > Objectives >

End-User Procedures for Objectives

This section provides instructions for the following procedures:

• Reviewing Objectives
• Changing the Status of Activities

In general, retail sales representatives do not create objectives, but instead use objectives to direct the activities they perform during customer visits. They use the Objectives screen to review objectives, recommended activities, target accounts, and literature that applies to the retail stores and accounts they call on.

For details on how retail sales representative use the retail execution feature to carry out recommended activities, see Retail Execution.