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Siebel Consumer Sector Guide > Consumer Sector Product Overview >
About Siebel Consumer Goods
Siebel Consumer Goods is a multichannel suite of applications designed for the consumer goods industry. These products help consumer goods manufacturers manage relationships across the entire demand chain. Marketing, sales and customer service applications are fully integrated, and are designed to manage the various complex interactions and relationships between brand owners, their partners (including brokers and distributors), their customers, and the end-consumer. Topics include:
Siebel Consumer Goods provides customer, partner and employee relationship management solutions for companies in the following industry segments:
- Food, beverage, and tobacco
- Over-the-counter drugs (OTC) and health-and-beauty aids (HBA)
- Household goods
- Consumer media
- Apparel and footwear
- Appliances and electronics
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