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Data Cleansing and Data Matching with SDQ Universal Connector

The Siebel Data Quality Universal Connector supports both data cleansing and data matching on account, contact, and prospect data within the Siebel application. Through the connector, customer data within the Siebel database is matched and cleansed in real-time or batch mode.

The following topics describe this functionality in detail:

• Typical Data Cleansing Operations Performed by the SDQ Universal Connector
• About Data Matching (Deduplication) Process for SDQ Universal Connector