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Enrolling Members in Loyalty Programs

There are four types of members of loyalty programs:

• Individual. This type of member includes people who join programs on their own behalf. They must make purchases themselves to earn points.
• Household. This type of member includes people who join programs on behalf of their household. Any household member can make purchases to earn points.
• Account. This type of member includes companies that join programs. The company earns points for its purchases.
• Partner. This type of member includes companies that are partners that join programs. For example, a dealer may be a partner of an automobile manufacturer, because its customers earn the manufacturer's points when they buy cars. The same dealer may join a loyalty program as a member, so the manufacturer will reward it with points for meeting sales goals.

To enroll a new member in a loyalty program, the member service representative must perform two steps:

• Enter member information, such as name, address, and communication preferences.
• Assign the member a user name and password. The user name and password are always assigned to a person, not to a company. If the member is an account, partner, or household, the password is assigned to the person who is the primary contact.

NOTE:  You must enter additional information if this is a multi-level loyalty program, see Enrolling Members in Multi-Level Loyalty Programs.

To enter member information

1. Navigate to the Loyalty Members screen.
2. Add a new record to the Members list, list and complete the necessary fields. Some fields are described in the following table.

   Field	Comments
   Name	Enter the name of the member. This could be the name of an individual, an account, a household, or a partner.
   Member Type	Choose one of the four types of members of loyalty programs: individual, household, account, or partner.
   Contact	Enter one or many contacts associated with this membership.
   Account	If the member type is account or partner, select the company name.
   Household	If the member type is household, enter the household name.
   Referred By	Select the name of the member who referred the new member, if applicable.

3. Enter address information for the new member:
   1. If the member type is Account or Partner, click the Account Addresses view tab and complete the necessary fields.
   2. If the member type is Individual, click the Contact Addresses view tab and complete the necessary fields.
   3. If the member type is Household, click the Household Addresses view tab and complete the necessary fields.
4. Click the Communications Preferences view tab and enter information about how to contact the member.
5. Click the Credit Cards view tab and enter information about the member's credit cards. Two scenarios are possible:
   • Individuals supply their own credit cards.
   • Companies supply a corporate credit card and the name of the employee who has the card.

     This credit information will be used as the default payment method for loyalty transactions requiring payment.

6. Optionally, click the Hobbies view tab and enter information about the member's hobbies.
7. Optionally, you can also enroll the new member in your partner's loyalty programs:
   1. Click the Partner Membership view tab.
   2. Add a new record to the Partner Membership list, and complete the necessary fields.

To assign a member a user name and password

1. Navigate to the User Administration screen.
2. From the Show drop-down list, choose Users.
3. Add a new record to the All Users list, and complete the necessary fields. Some fields are described in the following table.

   Field	Comments
   Last Name and First Name	If the member is an individual, enter the name of that person. If the member is a household, account, or partner, enter the name of the primary contact for the member.
   User ID	Enter the log-in name for the user.
   Password	Enter the password for the user.
   Challenge Question	Enter a question that users can enter to establish their identity if they forget their log-in name or password.
   Challenge Answer	Enter an answer to the challenge question.
   Responsibility	Select the appropriate responsibility for members. The responsibility differs based on implementation, depending on the host company's policies.