Siebel Loyalty Administration Guide > Partner Use of Siebel Loyalty >

About Partner Use of Siebel Loyalty

Partners are other companies that work with the host company that runs the loyalty program. For example, an airline's loyalty program may allow members to earn frequent flyer points by doing business with partners that are hotels, car rental companies, financial institutions, and even retailers.

Partners can use the Loyalty Partner Portal to work with members of loyalty programs in much the same way that the brand owner's member service representatives work with members.

The loyalty administrator at the brand owner company sets up loyalty programs and promotions.

Depending on the business model, either member service representatives at the brand owner company or employees at partner companies can work with members of these loyalty programs:

• Supermarkets deal directly with their customers, so they can have their own member service representatives work with loyalty program members.
• Automobile manufacturers deal with their customers through dealers, which are partner companies, so they can allow these partners to work with loyalty program members.
• Airlines deal with their customers both directly and through travel agencies, which are partner companies. They can allow both their own member service representatives and travel agents to work with members.