Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs > Process of Setting Up Loyalty Programs >

Defining Loyalty Features of Products, Price Lists, and Catalogs

Every product in the loyalty program must be defined in the Siebel application:

• Airline companies define every possible Airport Code pair as a separate product. Each of these must have a base price defined in a price list. They can also have discounts, defined in Siebel Pricer.
• Retail companies define and maintain all products in the Siebel application.
• You can create products that are points. For example, customers might be able to purchase 15,000 points for $150. When a member purchases this product, the Siebel application automatically credits the member with those points.

In addition to the usual tasks for defining products and prices, there are special fields used in loyalty products that the loyalty administrator and the product administrator should work together to define.

These fields control:

• How many points a member earns for purchasing a product.
• How many points are required to redeem a product.

These fields must be used together with the other features of the Administration - Product screen when you define products.

After defining the products, you create catalogs of these products, which are used by salespeople and member service representatives to sell the product, and by members who purchase the product through the Web.

This section only covers Loyalty features of product and pricing administration.

For more information about the other features of product and pricing administration, see Product Administration Guide and Pricing Administration Guide.

For more information about creating catalogs, see Siebel eSales Administration Guide.

This task is a step in Process of Setting Up Loyalty Programs.

To define loyalty features of products

1. Navigate to the Administration - Product screen.
2. Add a new record to the Products list, and complete the necessary fields. The fields in the Loyalty section of the More Info form are described in the following table.

   Field	Comments
   From Airport To Airport	Airline companies use these two fields to define every possible Airport Code pair as a separate product. This data can be imported from the IATA Ticketed Point Mileage Manual.
   Actual Distance Distance UoM	Airline companies use these two fields to define the distance traveled for every possible Airport Code pair. This data can be imported from the IATA Ticketed Point Mileage Manual.
   Expiration Length Expiration UoM	Use these two fields to define how long the points are valid before they expire. Fore example, if the points expire after six months, enter 6 in the Expiration Length field, and select month in the UoM field.
   Suggested Accrual Points	Enter the base number of points the member gets for purchasing the product. The actual number of points the member gets is also affected by promotions.
   Suggested Accrual Point Type	Select the type of point the member accrues by purchasing this product.
   Suggested Accrual Price	Enter a price for the points accrued by purchasing this product.
   Suggested Redemption Points	Enter the number of points the member must redeem to receive this product.
   Suggested Redemption Point Type	Enter the point type the member must redeem to receive this product.
   Suggested Redemption Price	Enter a price for the points used to redeem this product.

3. Perform other necessary product and pricing administration, as described in Product Administration Guide and Pricing Administration Guide.
4. Create product catalogs, as described in Siebel Siebel eSales Administration Guide.