Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs > Process of Setting Up Loyalty Programs >
Defining Point Types for Loyalty Programs
When you set up a loyalty program, you must define the point types available for the program, whether there are multiple types or just one. This task is a step in Process of Setting Up Loyalty Programs. Some loyalty programs have only one point type. For example:
- Most frequent flyer programs only have points that can be redeemed for free flights.
- Most hotel loyalty programs only have points that can be redeemed for hotel accommodations.
These points may be qualifying or non-qualifying toward a tier status, but they are all the same type because they are all used for the same thing. Some loyalty programs have multiple point types. When members do different things, they are given points that they can redeem for different types of rewards. For example, a loyalty program aimed at partners may have these types of points:
- General Points. Purchasing products may earn general points, which can be redeemed for free gifts.
- Training Points. Attending conferences may earn a member training points, which can be redeemed for free training courses.
- Marketing Points. Paying for advertisements that help promote the brand owner's products may earn marketing points, which can be used to earn a spot on the advertisements the brand owner pays for.
To define point types
- Navigate to the Loyalty Program Administration screen.
- In the Loyalty Programs list, select the program that the point types are used by.
- Click the Point Types view tab.
- Add a new record to the Point Types list for each point type, and complete the necessary fields, described in the following table.
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Name |
Enter a name for the point type. |
Active |
Select this check box to make this point type available to the program. |
Field to Use |
Select the field in the Members screen that will be used to display the number of points a member has of this point type. Options are Point 1, Point 2, Point 3, and Point 4. |
Qualifying Weight |
Enter a weight that will be used to calculate which promotion will apply if multiple promotions are available. For more information, see About Promotion Calculation Rules for Loyalty Programs. |
Non-Qualifying Weight |
Enter a weight that will be used to calculate which promotion will apply if multiple promotions are available. For more information, see About Promotion Calculation Rules for Loyalty Programs. |
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