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About Mapping Segmentation Metadata

Segmentation allows you to identify a group of targets for applying a marketing treatment. Typically, targets are individuals, businesses, bank accounts, or households but they can be any dimensional entity in the database such as Opportunities or Assets. The marketing segmentation user interface allows you to specify criteria that groups targets based on behavior patterns. Segmentation Metadata allows you to specify this criteria and is comprised of the following entities:

  • Target levels
  • Segmentation catalogs
  • Sampling factors
  • Conforming dimensions
  • Qualified list items
  • Cache
  • Saved Result Sets

For instructions about how to create segmentation metadata, see Siebel Analytics Server Administration Guide. When you have created the segmentation metadata, you need to test the integrated environment.

Siebel Marketing Installation and Administration Guide