Siebel Marketing Installation and Administration Guide > Installing and Administering Segmentation and List Generation > Setting Up Marketing Module Parameters in Siebel Analytics >

Managing Marketing Defaults

The Marketing Defaults page controls the default system parameters for segment and segment tree requests. Each parameter is set for each target level. This page allows you to set the following global defaults:

• Default Campaign Load File Format. This option sets the default campaign load format for any new segment or segment tree request. When a user creates a new segment or segment tree, you can view this parameter on the Advanced page in the Segment Designer or Segment Tree Designer.
• Default Global Audience. This option selects the segment to be used as the automatic Global Audience for any new segments or segment trees created using that target level. Users are not allowed to remove Global Audiences from their segment or segment tree criteria. For more information about Global Audiences, see Siebel Marketing User Guide.
• Profile Dashboard. This option controls the dashboard that appears when users click the Counts link in the Segment Designer or Segment Tree Designer.

Below the default fields, the view provides a system setting (Enforce Global Audiences in the Segment Designer). When this check box is selected, the Global Audience for each Target Level automatically appears at the bottom of any segments created in the Segment Designer.

Setting Global Marketing Defaults

This section describes how to set global defaults for campaign load formats, segments, or dashboards.

To set Global Marketing Defaults

1. Go to Analytics Web and click the Admin link.
2. In the Siebel Analytics Administration page, click Manage Marketing Defaults.

   Target levels appear in the first column.

3. For each Target Level, perform the following steps:
   1. In the Default Campaign Load File Format, click Browse and select the default format for new segments and segment trees.
   2. In the Default Global Audience field, click Browse and select the default segment for new segment trees.
   3. In the Profile Dashboard field, click Browse and select the default report that appears when the user clicks the hyperlinked counts in the Segment Designer or Segment Tree Designer.