Siebel Marketing User Guide > Planning and Designing Marketing Campaigns >

Program and Campaign Planning Tools

Siebel Marketing's program and campaign organizational tools allow management of activities, milestones, documentation and schedules for your marketing campaigns.

This chapter contains the following topics:

• Creating and Using Activity Plans. Siebel Marketing's activity plans can help you plan and execute the marketing program's activities and milestones.
• Using Timelines. Program, campaign, and campaign charts provide an at-a-glance weekly and monthly overview of planned, active, and completed programs and campaigns.
• Associating Documents with Programs and Campaigns. The Documents view in the Programs screen allows you to create a library of proposals, white papers, artwork, and other files associated with the marketing program.