This chapter contains the following topics:

• About Siebel Marketing Campaigns
• Program and Campaign Planning Tools
• Creating Campaigns
• Working with Campaign Teams and Groups
• Setting Up Campaign Execution Options
• Setting Up Campaign Quotas
• Setting Up Campaign Assignment Skills
• Using Siebel Marketing with Siebel Events Management
• About Testing Campaign Offers
• Using Response Management
• Using Campaign Explorer
• Loading Customers in Campaigns