Siebel Marketing User Guide > Designing Marketing Programs >

Using the Program Flow

The logical flow for both single-stage and multistage programs is designed using the Program Flow view. In this view, you graphically define the program's single-stage or multistage logic by dragging and dropping program components such as stages, segments, lists, campaigns, and events into the workspace.

You can manually execute the program from the Program Flow view or automatically execute the program by scheduling a stage.

Before setting up the Program Flow, verify that the following tasks have been completed:

• Define segments and lists and associate them with the campaigns.
• Define campaigns and associated offers and events.
• Define segment trees, if required.

The Program Flow view displays the selected program's details and the interactive workspace with a palette of objects representing program elements such as stages, segments, campaigns, and internal lists. To set up a program flow, perform the following tasks:

• Adding a Stage to the Program
• Using Repeating Stages Within a Program
• Assigning Segments to a Stage
• Adding a Campaign to a Stage
• Setting Up Waves for a Campaign Load
• Adding Imported or Internal Lists to a Campaign
• Executing Programs