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Using Repeating Stages Within a Program

In most multistage programs, each stage occurs only once, separated by a specified number of days between stages. In some circumstances, you may wish to have a follow-up stage repeat at a different frequency than a previous stage. For example, in Stage 1, you send a direct mailing with a Web site link to a large audience. In Stage 2, every day you monitor the Web site mentioned in the direct mail offer and call any customers who visit the Web site immediately. In this example, Stage 1 only occurs once, and Stage 2 repeats daily until the end of the campaign.

NOTE:  When using a repeating stage, be sure that your segment criteria exclude customers that were targeted in a previous wave of the same campaign or the same stage.

To specify a repeating stage

1. Navigate to the Programs screen.
2. In the Programs list, drill down on your multistage program.
3. Click the Schedules view tab.
4. In the Schedules link bar, click Details.
5. In the Stages list, select the stage that you wish to repeat and complete the fields.

   NOTE:  You cannot repeat Stage 1.