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Siebel Marketing User Guide > Creating and Using Offers > Associating Web Offers, Web Surveys, Events, and URLs with OffersThe ability to associate Web offers, Web surveys, Events, and Related URLs with offers is available in Siebel Marketing and Siebel Web Marketing. Each offer element (Related Events, Web surveys, Web offers, and Related URLs) can be associated with any offer type with one exception. Web offers cannot include links to other Web offers. However, you can relate the same Web offer to more than one email offer. For example you might have an eService Web Offer and want to associate that Web offer with multiple email offers. In this case, each of these email offers will have a link to that same Web offer. In the Advanced tab link bar, use the Related Web Offers, Related Web Surveys, Related Events, and Related URLs links to add each offer element to the appropriate offer. After you add an element to the list, it is available as a personalization element in the appropriate Offer. For example, after you add a Web offer on the Related Web Offers link bar, you can navigate to an Edit view and select Web Offers in the Personalization Category field. Your newly added Web offer appears in the list of elements. When the Web site visitor clicks a Web survey link on the Offers or Information views, a survey wizard appears that steps the user through a series of questions about the product. You can use Web Surveys to capture customer feedback or qualify leads. Using the Web Survey designer, you can design a survey once, reuse questions and answers across multiple surveys, and deploy the survey on the Web and in the Call Center. The hyperlink takes the customer to a predefined Web survey page. NOTE: Web Surveys are created using Siebel SmartScript. For more information, see Siebel SmartScript Administration Guide. The Related Web Surveys list contains a list of Web surveys related to this campaign that can be included in Web Offer page as URL hyperlinks. Drill down on the survey name in the Related Web Surveys list to display the SmartScript Administration screen's Scripts list where you can select and modify the survey. The following list contains descriptions of how links to offer elements appear in an offer:
To associate Web offers, Web surveys, Events, and Related URLs with offers
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Siebel Marketing User Guide |