Offers are a way to present content on product and services to current and potential customers as part of a campaign. Offers are associated with a campaign, and then presented to contacts and prospects when the campaign is launched. Offers can be reused in many campaigns, but the campaign is a one-time instance of the offer presented to a customer at a certain point in time.

Offers associated with campaigns are created using the Offers screen. Typically each campaign has a single offer, but you can associate multiple offers with one campaign. For example, a single campaign might have email and Web offer treatments.

Using the Offers views, you can create, edit, and preview reusable multichannel offers, which can be associated with your campaigns.

In addition, you can design personalized HTML and text templates for email, wireless, and Web Offers. You can create emails containing conditional content that is based on contact and prospect attributes. Additionally, emails can contain embedded links to items such as Web offers, and Web surveys that allow the marketer to assess and capture campaign responses. Web Offers can contain embedded links to Web surveys, events and related URLs, downloads, and response forms.

This chapter contains the following topics:

• Creating and Modifying Offers - Basic Steps
• Creating and Editing Offer Templates
• Working with Email Offers
• Associating Web Offers, Web Surveys, Events, and URLs with Offers
• Creating a Wireless Offer
• Working with Fax Offers
• Using Delivery Profiles for Fax Offers
• Working with Phone Offers
• About Direct Mail Offers
• About Media Offers
• Associating Literature with Offers
• Working with Web Offers