Siebel Marketing User Guide > Marketing Segments and Segment Trees > Creating and Editing Segment Trees >

Segment Tree Advanced Options

The Advanced Options page for a segment tree provides the following options:

• Automatically create remainder cells. If you do not want the tree designer to automatically create remainders whenever you split a branch, clear this option.
• Default to include overlapping members from higher priority cells in lower priority cells. The standard behavior for new trees will always enforce deduplication between target cells. When this option is checked, deduplication will not be enforced for the segment tree. However, you can enable deduplication for specific branches using the branch properties.
• Campaign Load File format. The campaign load file format that you want to use to load the members of the segment tree into each campaign.

  The campaign load file format controls what information about the segment tree members is loaded into the campaign history in the Siebel Marketing transactional database. This information might include name, address, and email address.

  When you first create a segment, the Campaign Load file format will be set automatically based on the default setting for the target level. You can select a different file format, if required. If you are not certain about the effect of changing the file format, contact your system administrator.

• Purge List Cache (button). Clicking this button submits a job to purge all cache entries associated with pulling a list requalified by any of the target cells in this tree. You would click this button prior to pulling a list to make sure that the list contains the most recent customers in the target cell.
• Statistical Significance Parameters. The following variables are used as inputs for the statistical significance calculation.
  • Confidence interval
  • Error tolerance +/-
  • Default Response Rate
• Default to cache new tree blocks for future Update Counts (check box). Controls the default value of the check box named Cache this block for future Update Counts (in the properties of a newly created tree branch).