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You can use Siebel Marketing to develop target segments for marketing campaigns. From the segmentation home pages, you can perform the following tasks:
- Create a segment. A segment defines a target set of customers or prospects. In most cases, the members of a segment change over time because the criteria are reevaluated against the most current data in your database.
- Create a segment tree. A segment tree allows you to select one or more segments and split the segment members into smaller groups (or target cells).
- View marketing jobs and cache entries. A Manage Marketing Jobs link on the segmentation home pages allows users to see their own jobs and cache entries. The administrator can see job and cache entries for all users. For more information about managing marketing jobs, see Siebel Marketing Installation and Administration Guide.
This chapter contains the following topics:
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