Criteria Block

Building block of a segment. With each additional criteria block that you add, the membership can either increase or decrease.

Cumulative Count

A type of count computed by the Segment Designer. The cumulative count represents the total number of segment members that qualify for the indicated criteria block as well as all the criteria blocks above it. As you add an additional criteria block at the bottom of the stack, the cumulative count will either increase or decrease depending on whether you add, keep, or exclude segment members from the previous result.

Deduplication

Calculation that removes overlapping members of a segment tree branch. Overlapping members are members of one branch that also qualify for any higher priority branch.

Eligible Audience

A set of criteria that constrain all the members of a segment tree. The eligible audience appears in the top section of the segment tree. The Eligible Audience criteria are defined by selecting a segment with the criteria and then adding the segment to the Eligible Audience section of the Segment Tree. For example, you might have an eligible audience which excludes inactive customers or only selects customers in your geographic region.

Global Audience

A default eligible audience set by an administrator to apply to all segments and segment trees.

Gross Count

In a segment, gross count represents the total number of members that qualify for a specific criteria block, independent of any other criteria block in the segment design. This value tells you how many segment members would be selected if the specific criteria block was the only criterion in your segment.

In a segment tree, the gross count represents the total number of members that qualify for a tree branch, taking into account the full set of criteria in the parent branches.

Groups

A group is a combined set of criteria blocks that you want to evaluate together. A group behaves like a set of parentheses, so that the qualifying members for the group are determined before adding or removing the group members from the cumulative segment membership.

List format

Allows you to define the layout of files that you can export for a variety of purposes such as importing targeted customers into a campaign, building a customer email list, or generating a list for execution by a third-party vendor.

Nested Segment

A segment that is embedded within another segment definition. When a nested segment is used, its corresponding counts will apply all the criteria for the nested segment and then add, keep, or exclude the qualifying customers to the cumulative count for the main segment.

Net Count

A type of count computed by the Segment Tree Designer. The net count represents the number of members that qualify for a target cell in the segment tree. The net count displays how many members qualify based on the splitting and sampling criteria. Net count displays the members after deduplication.

Not Included Count

A type of count computed by the Segment Tree Designer. The Not Included Count represents the number of members that were removed from a tree branch because they also qualified for any higher priority cell.

Priority

Each target cell has an assigned priority number, which is used to apply deduplication when some members qualify for more than one target cell. Priority must be an integer value of 1 or higher and no two cells can share the same priority. The smallest value in the tree (usually 1) is the top priority.

Saved Result Set

A fixed set of segment members that are recorded at a particular point in time. They are saved in the database so that they can be reused in the future without reevaluating the criteria again.

Segment

A target set of customers or prospects that qualify for a set of criteria. In most cases, the exact members of a segment will change over time because the criteria are reevaluated against the most current data in your database. However, using saved result sets, you can also save a segment as a static set of customers that were recorded at a particular point in time.

Segment Tree

Allows you to select one or more segments and split the segment members into smaller groups (or target cells). As you split a segment into smaller groups, the groups are displayed in a tree diagram. As in segments, segment trees can save a static set of customers derived from any target cell.

Splitting and Sampling

The action you take to break a segment or segment tree branch into smaller groups.

Subject Area

A set of facts and dimensions that are organized by a common topic, such as Orders, Products Owned, Service History, or Campaign History. Within each subject area you can choose any fact or dimensional attribute to create a criteria for your segment.

Target Cells

An end point branch of a segment tree, meaning that the branch does not have any child branches. Target Cells are the only branches that can be associated with a marketing campaign. Target Cells have an assigned priority number and you can use deduplication to deduplicate members that qualify for more than one target cell.

Target Level

Indicates what type of customer will be counted in the segment membership and included in associated campaigns. For example, target levels may include target levels, companies, individuals, or households. The gross and cumulative counts for a segment are counted based at the selected target level. In most situations, target levels will represent some type of customer, such as an individual or company. However, target levels can also be created by your administrator to allow you to create more advanced segment definitions. For example, advanced target levels can include Assets or Products that a customer owns.

Web Catalog

The Siebel Analytics Web Catalog stores content created with the Segment Designer, Segment Tree Designer, and List Format designer. Content can be organized into folders that are either shared or private. Types of content that can be stored in the Web Catalog include segments, segment trees, list formats, as well as reports, filters, and dashboards created with Siebel Answers.