Siebel Marketing User Guide > Creating and Using Offers >

About Media Offers

Media offers are available in Siebel Marketing and Siebel Campaigns. For instructions about how to create a media offer, see Creating an Offer. For instructions about how to modify a media offer, see Modifying an Offer.

The Media Offers view allows you to define indirect offers. Types of media offers available in the standard product are Billboard, Print Ad, Press Release, Radio, TV, Seminar, and Trade Show. When you define indirect offers, you know the general characteristics of your audience but not its exact composition.

The Media Offers view contains the Offer Details, Literature and Related Events view tabs.

• Offer Details. This form contains additional fields that you can use if the media offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field. You can specify the type of media you will use to distribute the offer using the Type field.
• Literature. This shows the company and product information associated with the media offer. You can add additional items to this list if desired. For example, if the media offer type is press release, you can associate the press release content with the offer for later referral. For more information, see Associating Literature with Offers.
• Related Events. This indicates if the media offer is being used to promote a specific event or set of events.